Nowadays all types of blogs/websites use Schema Markup. But very few people have a clear idea about what is Schema Markup. This Schema Markup helps search engine robots understand all types of blog content. Today I will give you a simple idea about Schema Markup so that you can use the Schema Markup tags in the necessary places of the blog with a good understanding of it. How to Use Schema.Org Markup in BlogSpot Blogs?
How to Use Schema.Org Markup in BlogSpot Blogs?
Every search engine has a type of programming robot. They have a better understanding of where any blog is. However, there is some difference between the understanding of Programming Robots and the understanding of humans. Humans can understand anything by feeling, on the other hand, Programming Robots do not have this ability to feel. Somewhere one can understand a subject when it is properly detailed. In this case, they do not make any mistakes, on the other hand, people may not be 100% correct in doing something. So you can understand that the search engine robots will not understand the content of your blog i.e. what is there and how you have created the structure of the blog template if you do not write it well. And Schema.Org Markup will make it easier to understand search engine robots. Below we will discuss its important points.
What is SCHEMA MARKUP?
This is a type of (Semantic Vocabulary) code, which is used in various types of blogs/websites to increase search engine attractiveness. These are usually in the form of Html and Scripts. By using these Schema Markup tags you can easily give a clear idea to the search engines about the various topics of your blog. As a result, the chances of your blog appearing on the first page of search engines will increase. Below is an example to make it easier for you.
A blog template consists of several parts. Like Header, Footer, Content Area, Sidebar, and many other parts and every blog has many types of content shared. In this case, the search engine cannot understand which part of your blog template is Header and which part is Footer. Schema Markup tags are needed to easily explain to search engines which part of your blog template is doing what. These Html tags will give the search engine a clear idea about all the parts and content of your blog. It will also tell search engines which part of the blog is the title, which part is the article, and which link contains other things including videos.
What blog needs to be used?
The answer is yes in one word. Blogs must use Schema.Org Markup to take advantage of search engine optimization. Author of the blog, the right time to publish content, Blogger template 100% SEO friendly, and many more benefits should be used Schema.Org Markup. Moreover, Blogger blogs are already using Schema Markup in many places in their default templates. Google Webmaster Tools also encourages blog structures to be properly structured using Schema.Org Markup. So, Schema Markup must be used to enjoy all kinds of SEO benefits.
How to use the blog?
They are usually in the form of Html and Scripts, so there is no problem using them in the blog. It is done only by adding Html tags in the necessary places of the blog.
How to use Schema.Org Markup in Blogger Blog?
By using Schema Markup in the blog, the search engine gets a clear idea about the structure of the blog and every part of the blog can be easily marked by the search engine. See the image above, how do search engines display a website using Schema.Org Markup? It is clearly seen in the image that the website is showing much other information including Star Rating, Publication Date, and Category. These topics will attract search engines as well as attract the attention of any visitor.
But if you can’t get all the benefits of a Blogger blog, you can get some benefits by using Schema.Org Markup. Basically, those who are using HTML5 in blogs can take advantage of using Schema Markup. Since Blogger blogs are now using HTML4, they cannot take full advantage of it. However, most of the benefits will be available, even if not all.
How to add to the blog?
First, log in to the blog.
Then click on Template > Edit Html and you will see a section like the following codes at the top of the blogger template. Add the following optimized codes in place of those.
Now press Ctrl+F from keyboard, search for <header> or <header-wrapper> section and replace the following line.
Then press Ctrl+F from the keyboard, search for the <div class=’post hentry uncustomized-post-template’ > section and replace the following line.
Search for the <div class=’post entry> section by pressing Ctrl+F from the keyboard and replacing the following line.
Search for the <div id=’sidebar-wrapper’> section by pressing Ctrl+F from the keyboard and replacing the following line.
Search for the <div id=’footer-wrapper’> section by pressing Ctrl+F from the keyboard and replace the following line.
Finally, click on Save Template to save.
All of the above markups will clearly inform search engines about each part of the blog. Now, these marks will tell if there is any mistake in the structure of your blog or not. By clicking on this link, you can know from Google Structured Data Testing Tool whether any part of your blog is wrong or not. After adding the above marks your blog will find errors that you need to correct. Our next post will discuss how to fix these errors. How to Use Schema.Org Markup in BlogSpot Blogs?