Search engine ranking factor

We all know that in order to be ranked on the first page of Google, your website must follow the rules of Google. And these rules are the search engine ranking factor. SEO has 200+ search engine ranking factors. And if you want to SEO your website, of course, you have to follow these search engine ranking factors. With this, you can easily rank your website on Google. So if you want to rank a website, you must follow these steps. Search engine ranking factor.

So today we will discuss Google’s ranking factor. Knowing these, we can do a lot better in SEO. So stay with us.

What is the search engine ranking factor?

The search Engine Ranking Factor is a topic on which a search engine ranks a website. This means that I will come to the first page or the first page in Google, depending on what Google will bring me first or will bring a website first but will not bring others. Today we will try to know these victimi or topics.

What are the steps of ranking factors?

The search engine factors are discussed below. It’s good to say that this is just the name of the point below. These include many more search engine ranking factors. In fact, Google ranks a website based on more than 200 search engine ranking factors. We have to fully accept this 200+ search engine ranking factor, it is not like that. There may be some shortcomings. But the more or the less I can, the better for my website. The points are named below:

  • Domain factors
  • content factors
  • website factors
  • on-page SEO factors
  • off-page SEO factors

Detailed discussion on search engine ranking factor

In this article, we will only discuss the major ranking factors. I will not talk about all the ranking factors. Not to mention the search engine ranking factors, which we will discuss in detail. So stay with us.

Domain factors

Age of the domain:

The one who registered his website for him a long time ago means that his website is very old but he will get a higher ranking active priority. As I set up a new website or domain, overnight I will leave others behind. It’s not like I have to wait a while. So the age of the domain is also a factor. However, the older the domain, the higher the search engine will rank it, but not if the content of the two domains is of the same quality, then the older the domain, the higher the priority.

Top Level Domains:

If we look at domains, we see two types of domains. For example Top-level domain (TLD), Second level domain (SLD). Between these two types of domains, top-level domains are given higher priority in terms of rank. So we will always try to work with top-level domains. The .com domain ranks first among the top-level domains. All of the domains outside of the following are considered second-level domains. Below are the top-level domains:

Top Level Domains of the Country:

This type of domain is mainly given priority in local SEO when ranking locally. But again, in the case of global SEO, rank is not very important. If you want to do basic SEO in a local area or provide a service then these types of domains are best for you. But when you want to rank a global site, it is better not to take these types of domains. Country Code Top Level Domain refers to these types of domains such as: –, .com.UK,, etc.

Public WHOIS:

Try to keep your information public on WHO.IS. As a result, Google took it positively.

Spammer Who. Is Owner:

If there are several domains open under one hosting and if one of those domains can be caught by Google as a domain spammer then the effect will fall on others. This is also a search engine ranking factor.

Content factors

We know that the content of a website is King. So the emphasis should be on content. Let’s find out the search engine ranking factor updates.

The value of the article

  • You have to make the article with accurate information, report, research, and analysis. This means that everyone writes on the web, there are innumerable people’s blogs, and you will get ranking among them. It is very clear that those who write good information, reports, research, and analysis will write content for people in a beautiful way. That is to say, if I can find out completely from a website that I am reading or have come to know, then Google takes it positively and Google ranks that website well.
  • Completely and completely the subject matter should be beautifully embodied in the content. That is, whether the visitor gets exactly what he wants or whether the content is user friendly, that is if someone does a little search on Google and if he gets details about it, then Google will look at that content in a good way.
  • The value of the article

  • Informative new content is very effective without taking or rewriting some information from different types of sites. For example, if I take an idea from a 4 or 5 article and write it like me from Oikhan, but I have nothing new or I just look and write on the web, then my blog will be the same as the other five blogs. Give priority to the basis, if my content is like others. If mine is not a little exception, not user-friendly, new information is not different from others, but it can not be said that my article will get priority over others in getting rank.
  • The headings and descriptions of the content should be well summarized throughout the content. That is, by looking at these, a user can understand what the content is written on.
  • Of course, you have to write the title and description focusing on the visitors. Can’t write on the thrilling or weird type. There must be relevant to the content. As you enter the news portal, you will see this kind of bizarre type of title. If Google finds such content for any reason, it will never rank that content.
  • Whether people like to bookmark any page or content of your website in their browser. Bookmarking a page, Google sees it positively.

Whether your site qualifies for reference on larger sites. If so, chances are high.


Whether the person you are writing the content with knows the details, whether he can give clear information and has a good knowledge of it and whether there is any misinformation. For example, if you write a building construction content, a building mechanic will know more than you know. So one should write about whatever he is good at.

Presentation of articles or content

  • The spelling of a website’s content must be correct.
  • The content has to be neatly arrange.
  • You need to keep an eye on whether your website is AMP (Accelerated Mobile Pages) or whether it is well-publish on the Mobile, Tab.
  • There are not many ad shows on our website. If there are more ads, which seem to annoy the visitors.

Article comparison

Content Comparison If we compare with other pages or compare with other content, we have to keep in mind whether our content is different or not. I mean, I don’t have to have content like five people, but I have to see what I’ve added extra from others.

If you can write content fulfilling the wishes of the visitors, then the need for search engines is also fulfill.

All of the above topics are publish in the Google Core Algorithm Update in May 2020. Which currently serves as an important search engine ranking factor.

EAT Criteria (E-A-T criteria)

E-A-T is a search engine ranking factor that is used to evaluate the overall quality of a web page. The full form of E-A-T is Expertise, Authoritativeness, and Trustworthiness. And of course, in terms of content, you have to follow these criteria.


Expertise means that a person is writing content on a topic, whether that person has deep skills and experience on that topic. So it was said above that if someone writes any content, he should have good knowledge about it.


Authoritativeness means that he has authority over the subject he writes about. For example, if you tell me to write content with SEO, then I can write because I have a lot of knowledge on this subject. So I have Authoritativeness on this subject. If I was asked to write about COVID-19, would I be able to write about this, of course not? So I have no Authoritativeness in this matter, the Doctor has Authoritativeness. So authoritativeness is very important. In a word, if he knows the subject well, if he has authoritativeness on any subject, then if he writes on that subject, it is much preferred by Google. Which is called Authoritativeness.


Trustworthiness is when a website becomes trustworthy in providing information and transactions to a person. When we come across a website, if that website does not have SSL then that website is not trustworthy. That means security is not good. Without SSL we do not assume that this website should ever be used for our credit card number, development pin number, or any other security purpose.

Website factors / Technical SEO ranking factors

XML Sitemap: This can be called a website index or guide. This means a list of your site’s posts and pages, through which search engines can easily index them.

Mobile-Friendly: Of course, your website needs to be mobile-friendly. Otherwise, mobile users will not be able to find your website in search engines even if they rank your site.

Site architecture: Site architecture should be well arrange. Architecture is the process of arranging the content of your website in an organic way. So it has to be well arrange.

SSL Certificate (SSL certificate): The SSL certificate of a site is very important. It is used to ensure security.

Bounce rate: This means that if the user spends more time on your website, then your bounce rate will be better. And if less time is spent on your website then it is bad for you. So if you write quality content then you can keep the user on your site longer. This is an important search engine ranking factor.

Broken Links:

If a website has a lot of links on the page, it is considered by Google a sign of a neglected or abandoned site. So if there is a link on the site, you can remove it or permanently redirect it.

Google Search Console or Webmaster Tools: Of course, in order to get your website index, you must first submit a Google search. Moreover, if you do not submit your website, you will not be able to find out if there is any problem. So through this, you can see a lot of things on your website.

Page speed: The loading speed of our website must be below. Otherwise, a visitor to the site will actually leave before the website loads.

Mobile usability: You need to make sure that your website is fully usable on mobile as well. So mobile should be display well.

Core Web Vitals (Core Web Vitals): This ranking factor update originally came in 2021 which is known as “Core Web Vitals”. Core Web Vital measures a person’s experience on the pages of your website. Three of these issues have been mention.

LCP: Its full form is Largest Contentful Paint. This means how long it takes for the visible elements on a page to load.
FID: Its full form is First Input Delay. This means how long your page takes after the first click on your site or tap on the page.
CLS: Its full form is Cumulative Layout Shift. This means that for each unexpected layout shift that occurs on the entire subject of a page, the layout shift score is a measure of the total.

Always try to comply with these search engine ranking factors so that you can get to a better position.

On-page SEO factors

All that I will do on my website is SEO ranking factor. Let’s take a look at the on-page SEO search engine ranking factors-

Keywords in the title: You must include your main keyword in the title. In this case, keep in mind that your main keyword should be at the beginning of the title, and then you can put the rest.

Keywords in the heading tag: Putting your keyword in the H1, H2, and H3 tags of a page of a website, is a best practice for your website.

Keywords in the description: The meta description is the summary of an article and this is where your main keyword will be, which means that since the main keyword is in the article and also in the meta description, this article will be consider as relevant or relevant. Be sure to include keywords at the beginning of the meta description. This is a best practice.

Keywords in Permalink: Putting your main keyword in Permalink means you are putting your keyword in the right place. As a result, it is treat as a relevant signal.

LSI Keywords in Article:

The full form of LSI is Latent Semantic Keywords. This means using the synonyms of your main keyword as content in the keyword.

Keywords within the H1 tag: Your keyword must be within the H1 tag and must be at the beginning. This is a good practice for SEO which is an important on-page SEO search engine ranking factor.

Don’t use too many keywords: You used too many keywords in any of your content. This means it’s about to be the most delusional time of the year, as well. So Google looks at it in a negative light, it is also called over-optimize. Set the keywords keeping the keyword density right.

Keyword Prominence: You must use or keep the main keyword in the first 100 words of your content.

Link Quality: You need to use internal and external links to reference more informative articles with the article on your website. Of course, the quality of all these links is good.

Updating content regularly:

You need to update your content regularly, it seems you need to add something extra to the previous content. For example, I am writing this article today. In 2024, these search engine ranking factor updates may not be available, so all I have to do is add new updates to my article.

Don’t use duplicate content: If you use duplicate content you will get a penalty instead of ranking so it is better to use duplicate content.

Rel = Using the Canonical Tag: Using the canonical tag specifies a webpage that is the address of this content.

Suppose you do not use canonical tags in all the articles you have written. As a result, if there is more than one such article on your website, then both of these sites can be penalize by duplicating the two articles. So it is very important to use canonical tags. This search engine ranking factor acts as a very important ranking factor for an image.

Using Table of Contents:

Using a Table of Contents can help you to better understand the content of your page. So use the table of contents.

Using AMP:

The full form of AMP is Accelerate Mobile Pages. You need to use AMP for your website to display well on mobile phones, and tablets. Otherwise, your website will not look good on mobile or tablets.

Image Optimization:

The issue of image optimization is very important and it acts as a ranking factor. Sends search engines signals of important relevance through file names, alt text, titles, descriptions, and captions. As a result, it is easily recogniz by Google.

Content length:

Content length is of course better if it is very large, and with it, the quality of the content should be good.

Breadcrumb Navigation:

This is a style of architecture and is user-friendly. So keep it on your site.

These will also try to comply with the search engine ranking factor.

Off-page SEO factors

Age in the linking domain: First you need to know, how old is the site you want to backlink? This means how old the backlinked website is. So it is better to be older.

A number of linking domains and pages: The number of websites or domains from which a site gets links is the linking domain. This will increase the authority of your website which will keep you ahead of others. The number of linking pages is the number of pages (URLs) that point to your site.

Domain Authority of Backlinks: We need to get backlinks from all the pages or websites that have more Domain Authority (DA). As a result, you will be ahead of your website in terms of search engine rank.

Related Linking: Whether the websites from which you want to create backlinks carry relevance to your website. Always try to get backlinks from relevant sites. This will keep you one step ahead of the others.

Backlink type: We know that there are two types of backlinks. No, follow and do-follow. We know these two types of links we need for the website. Do follow backlinks will allow you to pass some link juices to your website and increase the power of your website. On the other hand, as a result of no-follow backlinks, you can bring a lot of visitors. So we need two links.

Bad links:

You should always try not to create backlinks from bad websites. If you create this, then if that website gets penalized, then your website is also likely to get penalized.

Natural links: Always try to create backlinks manually. Do not use any kind of software.

Backlinks from 301 redirects: 301 redirect backlinks are very powerful. Try to bring backlinks in this way.

Today, these are basically the most important of the 200 search engine ranking factors, so if you follow these search engine ranking factors, you can easily rank your website.

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